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Lead producer and creative director of an original IP foray into interactive graphic literature and an award-winning international DVD set (FOX). Hands-on direction and realisation of brand identity, style, music/audio design, and multi-platform execution. Concept creation, character development, plot advancement, dialogue, and cinematic sensibilities were harnessed to create a revolutionary experience on the web. Grassroots marketing strategy reached millions worldwide, and included features in WIRED Magazine, USA TODAY, The GUARDIAN, CBC, G4, CNN, ENTERTAINMENT WEEKLY, and many more.


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