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April 19, 2012


Ridley Scott’s triumphant return to scifi – PROMETHEUS – is almost upon us, and the viral campaign is in full swing!

Last month, we were brilliantly teased with a TED talk…from the future:

This laid the foundation for the film’s mysterious Weyland Industries, and the prime directive of its founder.  And now?  We get to see a (compelling) example of ‘real world’ corporate branding, philosophy, and engineering:

This seems like a natural evolution of WB’s ‘corporate web’ campaign for AI, and what Bad Robot tried to do with the Hanso Foundation/Dharma Initiative sites for LOST.

Consider me intrigued…and my calendar marked.


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