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Getting ‘Personal’…

June 23, 2012

brookeburgess

These days, those ‘in the know’ say that it’s all about establishing your personal brand.  That potential partners and collaborators and clients need to know who you are, what you do, and where you stand professionally.   And this ‘you-ness’ needs to be infused in everything you touch:  your website, logos and imagery, promo materials, and especially your work.

And, as you can see from the shot above (and my url), I’m down with that*.  There’s nothing wrong with a little self-pimping, as long as it’s aligned with the spirit of one’s services and skills.  At the same time, I also believe that it’s okay to blur the lines between business and personality – hence ‘personal brand’.  By exposing different facets of yourself, you improve the chance of connecting on more (and perhaps deeper) levels with potential partners.  Which can only lead to a more satisfying relationship long-term, with fewer creative clashes and unpleasant surprises in the cards.

That’s why I’m not exactly shy with the social media presence.  Do I compartmentalize?  Absolutely.  But it’s not like the Facebook timeline is hidden (even if I do go on regular extended ‘hiatuses’).  And Twitter‘s out there for everyone to see, where I showcase my love of weird film/TV, mixed martial arts, and naughty comedians with wild abandon.  Which ties into a not-so-secret Tumblr feed, chock full of candid pics, short stories, and the occasional NSFW animated GIF.  And that page has been known to feature late-night ‘confessionals’ and small video experiments from my YouTube channel.

We all have so many sides to ourselves.  Combined, these tell our story.  And just like the transmedia principles I work with, I believe that the more we’re willing to share of ourselves – the more facets we cut, polish, and shed light upon – the more we’re able to shine.

* Logo/imagery created by (the Great) Dane Cypel.  MacBook/iPhone skins by Gelaskins.  Bizzy cards by MOO.

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