March 9, 2015
Got a story to share with the world?
Join the freakin’ club.
Stats show that over 15 million ISBNs (book registry #’s) were created last year alone. That’s up from the LOW 6-figures just five years ago. The market is officially flooded, my friends. Tsunami’ed, even.
And with that knowledge comes the demoralizing realization that the lion’s share of folks will NOT be willing to take an impulse deep-dive into uncharted waters. That’s why we like sequels. And reboots. And re-tellings. Because people’s most valuable commodity is time, so they’d much rather play it safe and invest this precious resource in what they know.
It’s like buying stock. In Apple. Even if you think the new watch is bullshit. At least it’s familiar bullshit.
So then…how can the little guy (ie: the independent author) chip away at well-established and deeply-entrenched mindshare (in this case, Big 5-published IPs)? What can we do to turn the tide as Amazon ‘free days’ go flaccid, cheap eBooks glut the market, and mainstream media channels — newspapers, review blogs, and core book sites — crinkle their collective noses at anything beyond their immediate (ahem…payola’ed) gaze?
A BAG FULL OF BRAIN-BULLETS
Enter the ‘meme’.
If you’ve written a cool story, chances are that it’s chock full of interesting ideas. Pithy observations. Humorous tangents. Snappy dialogue. The whole damn gamut. And if these snippets are crisp enough, while still maintaining the core brand message with a complementary image?
Then they are primed for your arsenal.
With a Google Image search and a virtual armoury of free (and idiot-proof) text generators, you’ll soon have an album full of unique promos for your book, blog post, screenplay, comic, or marketing blurb. And this ‘ammunition’ can be fired at so many willing targets. Facebook. Twitter. Tumblr. G+. Reddit. Imgur. LinkedIn. Pinterest. Hell, you could even throw Yahoo a bone.
It’s as if media dashboards like HootSuite were made for this — to scattershot your creative brain bullets far and wide, scoring as many flesh wounds and critical hits as you can with daily firings.
Because the rules have changed, writerly friends.
The language of the Web has evolved to favour the visual.
And as indie authors..?
We’d be fools not to learn how to speak it.
Spread the Gospel:
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