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Posts tagged ‘Apple’

On Napster, the Creative Class, and the Future of FREE…

April 29, 2015

brookeburgess

(Note: listen to this featured chapter sample first and then, if you smell what we’re cooking, read on for the related transmedia insights)

Dear Friends, Fans, and Feline-aficionados,

I was catching up on eps of Silicon Valley the other day. I love the show. My tech and venture capital pals assure me that the portrayal is pretty much an accurate one. And, as I watched the latest, I was reminded of something I used to ponder often.  Specifically, when the douchey, monied bro’ below spouted the following:

‘I put Radio…on the Internet.’

Yes. That happened. And not just on the show.

Napster changed everything. But was it for the ‘better’? I can’t help but feel some days that they were singlehandedly responsible for planting the grotesque, rarely-before-thought perception in the minds of a generation of consumers — that they hand-birthed the reality where music (and, by association, nearly ALL creative output) should be free.

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READY? AIM! BRAIN BULLETS FIRED!

March 9, 2015

brookeburgess

Got a story to share with the world?

Join the freakin’ club.

Stats show that over 15 million ISBNs (book registry #’s) were created last year alone. That’s up from the LOW 6-figures just five years ago. The market is officially flooded, my friends. Tsunami’ed, even.

And with that knowledge comes the demoralizing realization that the lion’s share of folks will NOT be willing to take an impulse deep-dive into uncharted waters. That’s why we like sequels. And reboots. And re-tellings. Because people’s most valuable commodity is time, so they’d much rather play it safe and invest this precious resource in what they know.  

It’s like buying stock. In Apple.  Even if you think the new watch is bullshit. At least it’s familiar bullshit.

$10K+??? Totally reasonable...like Scientology.

$10K+??? Totally realistic…like Scientology levels of reasonable

So then…how can the little guy (ie: the independent author) chip away at well-established and deeply-entrenched mindshare (in this case, Big 5-published IPs)? What can we do to turn the tide as Amazon ‘free days’ go flaccid, cheap eBooks glut the market, and mainstream media channels — newspapers, review blogs, and core book sites — crinkle their collective noses at anything beyond their immediate (ahem…payola’ed) gaze?

A BAG FULL OF BRAIN-BULLETS

Enter the ‘meme’.

Coolcat Maw

If you’ve written a cool story, chances are that it’s chock full of interesting ideas. Pithy observations. Humorous tangents. Snappy dialogue. The whole damn gamut. And if these snippets are crisp enough, while still maintaining the core brand message with a complementary image?

Then they are primed for your arsenal.

With a Google Image search and a virtual armoury of free (and idiot-proof) text generators, you’ll soon have an album full of unique promos for your book, blog post, screenplay, comic, or marketing blurb. And this ‘ammunition’ can be fired at so many willing targets. Facebook. Twitter. Tumblr. G+. Reddit. Imgur. LinkedIn. Pinterest. Hell, you could even throw Yahoo a bone.

It’s as if media dashboards like HootSuite were made for this — to scattershot your creative brain bullets far and wide, scoring as many flesh wounds and critical hits as you can with daily firings.

Because the rules have changed, writerly friends.

The language of the Web has evolved to favour the visual.

And as indie authors..?

We’d be fools not to learn how to speak it.

QuoteAnimalsQuoteChange QuoteFlying (1) QuoteWave

BOOKBUB SALE: $1.99 FOR ONE WEEK ONLY!

February 22, 2015

brookeburgess

Hey Literature Lovers,

The #1 digital book broker BOOKBUB is featuring my mystery/fantasy debut!

THE CAT’S MAW is now available in all major eBook services for just $1.99.

This is a huge coup, as BookBub’s passionate subscriber list is nearing the 3 million mark. That’s some serious eyeballs, people!

Here’s the list of direct links where you can snag yourself the latest illustrated edition, complete with a haunting teaser for Volume 2 in the saga:

And in case you missed it, here’s the updated book trailer jam-packed with glowing REVIEW quotes. What are you waiting for?

 

Thanks as always for your support, and please spread the good word to eager readers far and wide (and, of course, to cat lovers everywhere!)

It ain't just for kids, lady :D

It ain’t just for kids, folks… 😀

 

THE POWER OF TOYS (haiku)

August 9, 2010

brookeburgess

The Apple of my eye...

Boys will be boys but

The ‘toys’ are painfully priced

Indulge with limits

8)

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